As a photographer starting out in the business of wedding photography, it is important that you get people to notice your work. And with competition tight these days, it is important that you market your business well in order for you to find more customers. However, this may be too much of a cost for you to handle especially if your strategies are not enough.
However, there’s no reason to lose hope. The good news is that there is a cost-efficient and effective method that will let you grow your business as a wedding photographer like Steve Burton. And that is through building a network of wedding vendors who will help you find and connect with potential clients and be known in the photography industry as well.
There are a number of ways how building your network would help your business and your photography career, and we will note some of them below.
Referrals will greatly benefit your business because your fellow wedding vendors can refer their clients to you. In return, do the same thing and refer your clients to them as well. You will never know your clients might be looking for a florist, caterer and other specific wedding vendor. Your recommendations would be a great help to them and they’ll thank you for it, which may help boost your profile in the process.
Connect with the Right People
When you connect with other wedding vendors, it is important to choose carefully who you’ll connect with. You need to connect and be friends with the right people, those who are already in the wedding industry before you came in. They know more people and are more experienced enough for them to share with you more helpful advice on how to make it in the industry.
Weddings vendors can also be your real friends even when you’re not talking to them about business. Spend some time with them and have even small conversations which would help deepen the ties between you both.
Feature Each Other’s Work
When there is no wedding to cover, you can feature the business of your friends on your website, even as simple as putting in the credits the make-up artist who did the bride’s makeup or the venue where the shoot was taken. You may also schedule a photo session and take shots of their office or store as well as their products and/or services. This gesture will surely make them happy and they will most likely feature your business on their website as well.
By building a strong network, you will have a greater chance of gaining more customers, grow your business and make a name in the wedding industry in the long run.