The first thing you ought to take note of when venturing into the photography business is the expectations you have for yourself. If you are of the mind-set that the bookings of your wedding studio will be overflowing overnight then you are totally wrong. You cannot expect to create a website to accompany your new studio and not make the necessary effort into making sure that it is visible to customers.
As soon as you realise that your photography studio is not going to go hunting for clients by itself or draw in the average individuals seeking photography services all because of its low ranking state in search engines, then it is time you need to worry about seo for photographers. Even if your website does not fetch you a lot of bookings, it is still important to get the name of your studio out there for it to be visible. Visibility is at the core of all branding techniques.
Word of mouth
For example, a bride approaches your photography studio in the hopes of contracting your services to cover her wedding. The reason why she approached you might be because she happened to serve as a bridesmaid for a close friend and met you there. Note that this is how word of mouth operates as well. Unfortunately, the groom of this bride has never met you and in order to convince the groom of your worth, the bride decides to meet with you but still does research on other photographers in your area. So the next thing they do is input your name in a search engine and as a result of basic SEO, your site happens to come up so they call for a meeting. But what happens when the search input is actually “wedding photography in a certain city and state” but your name fails to show up? If your name happens to show up in top 10 then your studio name is in their faces at all times and as a result they have no other option but to believe in your credibility.
If this is not the case for you, then you need to consider seo for photographers and http://www.photoproseo.com is just the right place to go to for that. There are a lot of different ideas on how to get higher rankings on search engines but the best way to start is by doing your own research. You need to be careful about what you end up doing in the quest for higher rankings as some of these things can only work out in the short interim. Also, if you get caught by one of the major search engines like Google, you can get blacklisted for life and your name will not even have the opportunity of being ranked.
Google relies on bots for this as they search your site and determine what your site is about and rate the importance of your site based on that subject. If your intent is to rank for wedding photography, then your sire has to be about wedding photography making it easier for the bot to read the code.